Each year the EA Sports NHL product overhauls its brand package that is applied to in-game assets and drive art direction for the franchise’s marketing and social material. The goal for this project was to create a visual identity with a refreshed look that is distinct from previous releases and inspired by the creative pillars of business.

My role in this project includes giving visual direction to our external vendor partners, curating moodboard material, while also composing visual style frames to influence the final style guide.