Freshbats is a packaging and branding project on cleaning products for sneakerheads (sneaker-enthusiasts). The name “Freshbats” and it’s logo was primarily influenced by the common misperception for the cleanliness of bats - they’re scientifically proven to be one of the most self-sustainably hygienic animals. With the concept of Freshbats in mind, the brand hopes to renown the idea of keeping sneakers clean and fresh as much as possible.